Pure Leaf Mental Focus

Packaging:

Developing a clear communication hierarchy and design system was paramount, knowing the brand assets would extend beyond pack. The design team leveraged Pure Leaf core brand elements, integrating an abstract tea leaf pattern and vibrant palette to drive differentiation from the broader portfolio.

Campaign:

Launch assets focus on highlighting the product benefits and attributes – a sparkling real brewed tea with natural caffeine and added l-theanine.

Role: Packaging Design + Creative Direction

Campaign: Omnicom x Psyop

Lipton Fusions: Packaging Design

Brief:

Our design team developed branding and packaging solutions for Lipton’s new innovation, Fusions. A flavor-forward lemonade iced tea with goals to disrupt the ready-to-drink tea category. We had to strike a delicate balance of aligning to Lipton’s core portfolio while enticing a new consumer base. The team leaned into vibrant colors and bold graphics to communicate flavorful refreshment. We leveraged this innovation as an opportunity to position the Lipton brand in a more youthful territory.

Internal design team x external design studio MLTI

Adobe: Make It Happen

Brief:

Adobe partnered with creatives of varied disciplines across the globe to develop tutorial-style videos for their Make It Happen series. Season 2 showed followers how they could integrate Adobe Stock into different stages of their creative process. Our team was tasked with briefing the selected talent, developing art direction, motion assets and design systems that could be applied across the digital content – driving visual cohesiveness.

Role: Senior Art Director