Lipton Fusions
Brief:
Our design team developed branding and packaging solutions for Lipton’s new innovation, Fusions. A flavor-forward lemonade iced tea with goals to disrupt the ready-to-drink tea category. We had to strike a delicate balance of aligning to Lipton’s core portfolio while enticing a new consumer base. The team leaned into vibrant colors and bold fruit graphics to communicate refreshing fun flavors. We leveraged this innovation as an opportunity to elevate the Lipton brand to a more modern and youthful territory.
Adobe: Make It Happen
Brief:
Adobe partnered with creatives of varied disciplines across the globe to develop tutorial-style videos for their Make It Happen series. Season 2 showed users how they could integrate Adobe Stock into their creative process. Our team was tasked with briefing the selected talent, developing art direction, motion assets and design systems that could be applied to the range of content – driving visual cohesiveness.