Lipton: Fusions
Brief:
Our design team developed branding and packaging solutions for Lipton’s new innovation, Fusions. A flavor-forward lemonade iced tea with goals to disrupt the ready-to-drink tea category. We had to strike a delicate balance of aligning to Lipton’s core portfolio while enticing a new consumer base. The team leaned into vibrant colors and bold fruit graphics to communicate refreshing fun flavors. We leveraged this innovation as an opportunity to elevate the Lipton brand to a more modern and youthful territory.
Lipton: Packaging Design
Brief:
In North America, Lipton tea has traditionally been packaged in single serve plastic bottles with larger formats encased in plastic shrink. Design was brought in to develop graphics for their newest formats, 16oz cans and paperboard 4-packs. With Lipton being a global brand, we had to consider the existing hierarchy while finding solutions to modernize. We saw this as an opportunity to create more symmetry, celebrate our flavors and drive distinction with the Lipton brand at shelf. The end result yields a bold, flavorful execution – a fresh take on a classic tea.
Adobe: Make It Happen
Brief:
Adobe partnered with creatives of varied disciplines across the globe to develop tutorial-style videos for their Make It Happen series. Season 2 showed followers how they could integrate Adobe Stock into different stages of their creative process. Our team was tasked with briefing the selected talent, developing art direction, motion assets and design systems that could be applied across the digital content – driving visual cohesiveness.
